March 10, 2020/Media

“Ignore the Tillis memo. It’s mostly useless.” Roll Call Analyst Rips Apart Tillis Campaign “Spin” in Must Read Column

“The North Carolina Senate race is one of the premier Senate races in the country. It’s a toss-up — and a top Democratic target — as it has been for months.”

Roll Call analyst Stuart Rothenberg tore apart Senator Tillis’ opening argument of the general election, dubbing it “mostly useless,” containing “no thoughtful analysis,” and telling readers to “ignore” it. In a sign of how weak his campaign is right now, Senator Tillis relied on “selective polls” (“Am I supposed to be impressed by this? I’m not.”), incomplete fundraising metrics (“Cash on hand ratio? Who uses that metric? Nobody.”), and “uninspiring messaging.”

Rothenberg’s bottom line? “Here’s my advice: Ignore the Tillis memo. It’s mostly useless. The North Carolina Senate race is one of the premier Senate races in the country. It’s a Toss-up — and a top Democratic target — as it has been for months.”

And if the excerpts sound bad, the whole thing is devastating and certainly worth the read…

IN CASE YOU MISSED IT

Roll Call: Dissecting the Tillis memo on North Carolina’s Senate race
By Stuart Rothenberg
March 9, 2020

ANALYSIS — Having written about campaigns and elections for the past 40 years, nothing perks me up more than a campaign memo. Usually filled with half-truths, misleading assessments and unflattering characterizations of the opponent, these memos sometimes offer a useful tidbit or two.

A memo from North Carolina Sen. Thom Tillis’ campaign manager, Luke Blanchard, dated March 4, the day after the state’s primary set the general election matchup, is long and detailed, and I can’t possibly dissect all of it in 1,000 words. So I’ll scrutinize the most interesting parts.

Not surprisingly, the overview asserts that the Republican senator’s campaign “is in a very strong position both internally in terms of organization and resources, and externally in terms of the candidates’ positions on the issues.”

It also asserts that Democratic challenger Cal Cunningham “enters the general election fully embracing the radical liberal agenda and having had to spend heavily in the primary.”

There is no thoughtful analysis about where the Tillis-Cunningham race begins or where it is headed — just the usual campaign fluff, an effort to paint Cunningham as a radical and a loser.

Read the full article online here.

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